Privacy policy

• No accounts, no sign-ups, no newsletter, no comments, no contact forms. There is nowhere on this site to give us your name or email, so we do not have them.
• We use two analytics tools - Google Analytics 4 and Vercel Analytics - to count visits and understand which pages people find useful.
• We do not sell or share personal information in the sense the California Consumer Privacy Act uses those words.
• Affiliate links set cookies belonging to the retailer, not to us, when you click through to a store.
• The Find Your Ride configurator never sends your body measurements anywhere. Your height, weight and experience level stay in your browser.

Analytics#

We run Google Analytics 4 and Vercel Analytics. Between them they record standard web analytics: pages viewed, approximate location derived from IP address at city or region level, device type, browser, screen size, referring site, and how long a session lasts.

Google Analytics sets cookies in your browser, typically named _ga and _ga_<id>, used to tell returning visits apart from new ones. These are set by Google, and Google's own privacy policy governs what it does with the data.

Affiliate click events#

When you click a link to a retailer, we record that a click happened. The event carries the retailer, the product or page it came from, which affiliate program it belongs to, and where on the page the link sat. It does not carry anything about you personally.

A technical detail we would rather over-disclose than hide#

Google Analytics normally identifies a browser using its own cookie. When that cookie is not available, our server generates a fallback identifier by hashing your IP address together with your browser's user-agent string. The result is a fixed-length string of characters that is not reversible into your IP address, but it is derived from information about you and it is stable across visits, which makes it a pseudonymous identifier rather than a truly anonymous one. We use it only to avoid counting one person as several. We are disclosing it because a reasonable person would want to know, not because we think it identifies you.

Our server also writes short-lived operational logs when an affiliate click is filtered out - for example when the request looks like a bot. Those entries include the user-agent string, the path you came from, and a truncated hash of the IP. They exist to debug our own click filtering, go no further than our hosting provider, and are not shared with anyone.

What we do not collect#

• Your name, email address, postal address or phone number - there is no way to give them to us.
• Payment information. We never handle a transaction; purchases happen entirely on the retailer's site.
• Precise location. Analytics location is derived from IP and is city-or-region level at best.
• Anything you enter into the Find Your Ride configurator. Rider height, weight, experience, budget and intended use are held in your browser's memory only. They are not transmitted to us, not stored, and not written to your device. Closing the tab discards them. The weight field additionally offers "prefer not to say."

That last row matters and most sites bury it. When you click through to a store, the store sets its own cookie so it knows we sent you. We do not control that cookie, cannot read it, and it is governed by the retailer's privacy policy, not ours.

You can block or delete cookies in your browser settings. The site works fine without them; we simply count you as a new visitor each time.

• Opt out of Google Analytics entirely using Google's official browser add-on at tools.google.com/dlpage/gaoptout, or by blocking cookies in your browser.
• Global Privacy Control. If your browser sends a GPC signal, we treat it as an opt-out of any sale or sharing of personal information. We do not sell or share personal information in any case.
• California residents have rights under the CCPA/CPRA to know what personal information we collect, to request its deletion, to correct it, and to opt out of sale or sharing. Given what is described above, we hold very little that could identify you, and nothing that we sell.
• EU and UK visitors. This site is aimed at US readers. If you are in the EU or UK and want your data removed from our analytics, the direct request route being established will be the path for that request, and we will make the request to Google on your behalf.

A direct route for exercising these rights is being established and will be added here. Requests through that route will be handled within 45 days, the CCPA's stated window.

This site publishes buying advice about vehicles for children, and is written for the adults doing that buying. It is not directed at children under 13 and we do not knowingly collect information from them. If you believe a child has provided us information, the direct request route being established will be the path for deletion - though as described above, there is no mechanism on this site by which they could.

A direct contact route for privacy requests is being established. Until that route exists, this page should not be read as providing a working privacy inbox; the site's current ownership and affiliate-disclosure policy lives at /disclosure.

If we change what we collect, we change this page and update the date at the top. Material changes will be noted in our public corrections log.